A recent survey conducted by TEADS.TV highlights the main reasons leading to the recent rise of ad-blockers on personal devices.
Unsurprisingly, this survey shows clearly that the ad-blockers targets the popups, interstitial ads and banners. With an estimated $22b revenue lost in 2015, the ad-blockers’ popularity has quickly become a major issue in the world of Digital Advertising.
When it comes to Inflight Digital Advertising, this issue can be easily dismissed!
How do ad-blockers work?
Generally, in a web page there are some specific spaces dedicated for digital advertising. When the user connects to this web page, these specific spaces retrieve advertising content from dedicated ad-servers.
Since the ad-server is an external server from the one which hosts the selected web page, the ad-blocker detects the “intrusive” content, and eliminates it automatically. The advertiser has paid for an ad, which actually does not reach its target.
An effective Inflight Digital Advertising solution for passengers’ devices
As the inflight entertainment based on BYOD mode (Bring Your Own Device) is dramatically rolling out, the issue of the ad-blockers has become a Frequently-Asked-Question from advertisers.
Yet, in such case, all the content, including the advertising one, is hosted on the same server: the one which is on-boarded in the aircraft.
Thanks to that, PXCom solutions are not detected by ad-blockers, guarantying the advertiser that its content will always reach the passengers!
For a sustainable inflight advertising
In order to serve both passenger’s experience preservation and advertising effectiveness, PXCom strongly believes that the advertisements should respect a couple of requirements: relevance, inflight content consistency and easy-to-skip messages.
Relying on these beliefs, which lead to a handpicked selection of contents and advertisers, PXCom can guarantee a maximized brand experience delivery.