PXCom is usually well known in the IFE industry for its interactive destination guides, which enhance airlines’ passengers experience, while generating ancillaries through destination-related advertising.
In order to boost the ancillary generation for the airlines, the company has decided to partner with IMM International (www.imm-international.com). This world-leading group has a 30-year of proven track record in inflight media advertising, serving 150+ airlines with one of the major brands portfolio.
“Our expertise lies in supporting brands in their multi-channel campaigns aiming at reaching the traveler, including digital”, explains Nicolas DEVOS, IMM’s CEO. This encompasses pre- and post-flight. The partnership with PXCom brings now the missing piece of the puzzle: the digital inflight advertising”
This unique offering enables any brand to roll-out an efficient digital inflight advertising campaign, regardless of the IFE platform. The advertisers select their campaign’s features, and IMM/PXCom platforms redirect the right ads on the right targets.
“IMM brings the advertisers, their expectations and a strong mobile & web advertising experience to reach the travelers. Thanks to that, we have started to connect our platform with a couple of IFEs, for every stakeholder’s benefit”, comments Cyril JEAN, PXCom’s CEO, “We work with the airlines and IFE manufacturers, in the assets definition, in order to get the right balance between #PaxEx and expected revenues. Then we connect to the IFE, and open a new revenue stream for the airline.”